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Zoosk
Owned by Spark NetworksBest for behaviour-based matching (fully paid)
Zoosk is a paywalled, behaviour-matched app carrying both a 2020 breach and an owner in financial trouble.
Key facts
Owner: Spark Networks.
Free tier: Zoosk's free tier is rated Crippled; you cannot message your matches without paying.
Cost: The cheapest premium tier costs $29.95/mo in the US.
App Store rating: On the Apple App Store, Zoosk holds 4.16 out of 5 from 105,308 ratings. source
Safety: Zoosk has 1 cited data or privacy incident(s) on record; the most recent is dated 2020-05.
Zoosk leans on behavioural matching, learning from your swipes to feed you SmartPick suggestions. It is a paid app in practice: the free tier will not let you message, so treat it as a trial.
Two cautions belong on this page. Zoosk was part of a 2020 breach that put around 30 million records up for sale, and its parent Spark Networks has been through insolvency proceedings, which leaves the product's future less certain than most here.
Think twice before locking into Zoosk's cheapest rate. The month-to-month plan is $29.95, and the price only drops near $10 a month if you prepay a full year. But parent Spark Networks has been through insolvency proceedings, so committing twelve months upfront to an owner in that position is the real risk here, more than the breach on its record.
US position: Established US brand but no longer top-ranked by DAU in 2025 [src]
Pricing (US)
| Tier | Per month | Notes |
|---|---|---|
| Subscription (1 month) | 29.95 USD | 1-month $29.95; 6-month ~$13.35/mo; 12-month ~$10.00/mo. Zoosk Coins sold separately. [src] |
Cheapest premium floor (cost-to-connect): $29.95/mo
Free tier
- Message matches for free: No
- Free likes/day: not capped / unknown
- Paywalled: Sending and reading messages, Seeing who viewed/liked you, SmartPick match delivery
Safety & privacy
| Photo verification | Yes |
|---|---|
| Screenshot blocking | — |
| Incognito mode | — |
| Encryption notes | Video-selfie photo verification (green checkmark). No E2E message encryption disclosed. |
Breach & privacy ledger
- high 2020-05 — ShinyHunters listed ~30M Zoosk records for sale (part of a ~73M multi-company dump); ZDNet verified sample records. Class action followed. [src]
Feature matrix
| Feature | Detail |
|---|---|
| smartpick | SmartPick AI behavioral match suggestions [src] |
| carousel | Carousel rapid like/pass matching game [src] |
| coins_boost | Zoosk Coins for boosts, gifts and Super Sends [src] |
Screenshots
© Zoosk, Inc., via the Apple App Store listing — editorial/nominative review use
Frequently asked questions
Is Zoosk free to use?
Zoosk's free tier is rated Crippled; you cannot message your matches without paying. Paid features include Sending and reading messages, Seeing who viewed/liked you, SmartPick match delivery.
How much does Zoosk cost in the US?
The cheapest premium tier costs $29.95/mo in the US. That is the lowest effective monthly rate, usually on a longer plan; single-month plans cost more.
Who owns Zoosk?
Zoosk is owned by Spark Networks. The same company also owns SilverSingles, Christian Mingle, Elite Singles, JDate and 2 more.
Has Zoosk had a data breach?
Zoosk has 1 cited data or privacy incident(s) on record; the most recent is dated 2020-05. ShinyHunters listed ~30M Zoosk records for sale (part of a ~73M multi-company dump); ZDNet verified sample records. Class action followed.
What is Zoosk's App Store rating?
On the Apple App Store, Zoosk holds 4.16 out of 5 from 105,308 ratings.