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Pure
Owned by Online Classifieds AGBest for anonymous, no-strings casual with self-destructing chats
Pure is the rare casual app that's honest about being casual — anonymous ads, 24-hour chats, no permanent profiles — but almost nothing works until you pay.
Key facts
Owner: Online Classifieds AG.
Free tier: Pure's free tier is rated Crippled; you cannot message your matches without paying.
Cost: The cheapest premium tier costs $6.67/mo in the US.
App Store rating: On the Apple App Store, Pure holds 4.27 out of 5 from 83,329 ratings. source
Safety: No cited data-breach incidents are on record for Pure.
Pure strips dating down to the hookup: there are no permanent profiles, no scrolling feed, and no chat history. You post an anonymous personal ad, and the ads, chats and profiles self-destruct after 24 hours. Media burns after it's viewed and can't be saved, screenshots are blocked (the other person is alerted if you try), and age is checked up front via Veriff's face-scan-plus-ID step. If you want no-strings and low-footprint, the design genuinely delivers it — and it's operated by Switzerland's Online Classifieds AG, not one of the big conglomerates.
The honest catch is the paywall. Despite the 'free anonymous' framing, men can't message at all without a subscription, so in practice Pure is pay-to-play — we rate the free tier crippled. The cheapest standard plan is the annual at ~$6.67/mo (women get a discounted 'Queen' plan around $2.10/mo), while weekly billing balloons to ~$54/mo. It's also a niche app by scale, so how well it works depends heavily on your city's density.
US position: Niche anonymous/hookup app — smaller scale than the mainstream US apps; ~40,000+ monthly downloads globally per review data. [src]
Pricing (US)
| Tier | Per month | Notes |
|---|---|---|
| Membership (annual) | 6.67 USD | $79.99 billed once/year (~$6.67/mo effective), auto-renewing — cheapest standard plan. Women get a discounted 'Queen' annual plan (~$2.10/mo). [src] |
| Membership (monthly) | 29.99 USD | $29.99 billed monthly, auto-renewing. [src] |
| Membership (weekly) | 53.96 USD | $13.49 billed weekly (~$53.96/mo effective), auto-renewing — most expensive per month. [src] |
Cheapest premium floor (cost-to-connect): $6.67/mo
Free tier
- Message matches for free: No
- Free likes/day: not capped / unknown
- Paywalled: messaging/chat, unlimited chats, incognito mode (Hat), pinning ads (Crown), extending the 24-hour chat limit, ad-free experience
Safety & privacy
| Photo verification | Yes |
|---|---|
| Screenshot blocking | Yes |
| Incognito mode | Yes |
| Encryption notes | Ephemeral by design: ads, chats and profiles self-destruct after 24 hours with no chat history; photos/videos burn after viewing and can't be saved. Two-step age verification via Veriff (AI face scan + government ID); automatic scam/trigger-word alerts. |
Breach & privacy ledger
No cited data-breach incidents on record.
Feature matrix
| Feature | Detail |
|---|---|
| owner | Online Classifieds AG (Zug, Switzerland) [src] |
| self_destructing_anonymous | Anonymous personal ads plus chats/profiles that self-destruct after 24 hours — no permanent profiles, no feed, no chat history. [src] |
| screenshot_protection | Screenshots blocked; the other party is alerted on a capture attempt, and media can't be saved to the gallery. [src] |
| launched | Launched 2012; reached $100M gross revenue as of January 2026. [src] |
Screenshots
© Online Classifieds AG, via the Apple App Store listing — editorial/nominative review use
Head-to-head
Frequently asked questions
Is Pure free to use?
Pure's free tier is rated Crippled; you cannot message your matches without paying. Paid features include messaging/chat, unlimited chats, incognito mode (Hat), pinning ads (Crown), extending the 24-hour chat limit.
How much does Pure cost in the US?
The cheapest premium tier costs $6.67/mo in the US. That is the lowest effective monthly rate, usually on a longer plan; single-month plans cost more.
Who owns Pure?
Pure is owned by Online Classifieds AG.
Has Pure had a data breach?
No cited data-breach incidents are on record for Pure.
What is Pure's App Store rating?
On the Apple App Store, Pure holds 4.27 out of 5 from 83,329 ratings.