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OkCupid
Owned by Match GroupBest for value-led, identity-inclusive matching
OkCupid's free messaging and question-based matching are real information gain for value- and identity-led daters.
Key facts
Owner: Match Group.
Free tier: OkCupid's free tier is rated Usable; you can message your matches without paying.
Cost: The cheapest premium tier costs $44.99/mo in the US.
App Store rating: On the Apple App Store, OkCupid holds 4.32 out of 5 from 287,494 ratings. source
Safety: OkCupid has 1 cited data or privacy incident(s) on record; the most recent is dated 2026-01.
OkCupid earns its place on two strengths: free messaging that actually works, and a question-driven system that tries to pair you on values instead of proximity. For LGBTQ+ and politically-minded daters, its identity options and prompts are among the broadest here.
The paid tiers look steep at the one-month price, though the six-month plans bring the monthly cost down sharply. Read the pricing note before you commit to a single month.
OkCupid is a Match Group brand and was named in the January 2026 breach. We rate that incident high because usage data and personal information were exposed, even though logins and messages were not.
US position: Match Group brand (Match Group ~65%+ of US dating-app downloads); OkCupid not individually top-5 ranked [src]
Pricing (US)
| Tier | Per month | Notes |
|---|---|---|
| Basic | 44.99 USD | 1-month; ~$14.99/mo on 6-month [src] |
| Premium | 54.99 USD | 1-month; ~$22.49/mo on 6-month [src] |
Cheapest premium floor (cost-to-connect): $44.99/mo
Free tier
- Message matches for free: Yes
- Free likes/day: 10
- Paywalled: see who likes you, read receipts, unlimited likes, incognito mode
Safety & privacy
| Photo verification | Yes |
|---|---|
| Screenshot blocking | No |
| Incognito mode | Yes |
| Encryption notes | Encrypted in transit; 2FA available; expanded identity verification in 2025 |
Breach & privacy ledger
- high 2026-01 — ShinyHunters ransomware breach of Match Group exposed OkCupid usage data + PII (10M+ records via AppsFlyer). Match said no logins/financial/chat data taken. [src]
Feature matrix
| Feature | Detail |
|---|---|
| compatibility_quiz | percentage match scores from answered questions [src] |
| personality_questions | thousands of optional questions on values/lifestyle [src] |
| inclusive_identity_options | broad gender identity + orientation options [src] |
| incognito_browsing | Incognito Mode hides profile from non-liked users [src] |
Screenshots
© Match Group Americas, LLC, via the Apple App Store listing — editorial/nominative review use
Head-to-head
Frequently asked questions
Is OkCupid free to use?
OkCupid's free tier is rated Usable; you can message your matches without paying. Paid features include see who likes you, read receipts, unlimited likes, incognito mode.
How much does OkCupid cost in the US?
The cheapest premium tier costs $44.99/mo in the US. That is the lowest effective monthly rate, usually on a longer plan; single-month plans cost more.
Who owns OkCupid?
OkCupid is owned by Match Group. The same company also owns Plenty of Fish, Tinder, Hinge, Match and 10 more.
Has OkCupid had a data breach?
OkCupid has 1 cited data or privacy incident(s) on record; the most recent is dated 2026-01. ShinyHunters ransomware breach of Match Group exposed OkCupid usage data + PII (10M+ records via AppsFlyer). Match said no logins/financial/chat data taken.
What is OkCupid's App Store rating?
On the Apple App Store, OkCupid holds 4.32 out of 5 from 287,494 ratings.