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Match
Owned by Match GroupBest for relationship-minded 30+ daters who'll pay
Match's fully paywalled messaging is the honest signal of its intent; we label the free tier a demo, not a free app.
Key facts
Owner: Match Group.
Free tier: Match's free tier is rated Demo-only; you cannot message your matches without paying.
Cost: The cheapest premium tier costs $19.99/mo in the US.
App Store rating: On the Apple App Store, Match holds 3.87 out of 5 from 231,835 ratings. source
Safety: Match has 1 cited data or privacy incident(s) on record; the most recent is dated 2026-01.
Match is the flagship of the group that shares its name, and it aims at people who want a relationship and will pay to filter for others who do. That intent is enforced bluntly: you cannot read or send messages without a subscription, which makes the free tier a demo.
What you pay for is a mature thirty-plus base, curated daily matches and a video-date step before meeting. Pricing rewards the annual commitment heavily over a single month.
Match was named in the January 2026 Match Group breach.
If you subscribe, skip the single month at roughly $45 and take the 12-month Standard, which works out near $19.99 a month, though the full year is billed upfront in one charge. Match also runs a six-month guarantee, but read its conditions: it promises a free extension if you don't connect with anyone, not a refund.
US position: Match Group flagship; not individually top-5 ranked by downloads [src]
Pricing (US)
| Tier | Per month | Notes |
|---|---|---|
| Standard | 19.99 USD | 12-month monthly-equivalent, billed upfront; ~$44.99 single month [src] |
| Premium | 37.99 USD | 3-month monthly rate; ~$21.99/mo on 12-month [src] |
Cheapest premium floor (cost-to-connect): $19.99/mo
Free tier
- Message matches for free: No
- Free likes/day: not capped / unknown
- Paywalled: sending/reading messages, see who liked you, read receipts
Safety & privacy
| Photo verification | Yes |
|---|---|
| Screenshot blocking | No |
| Incognito mode | No |
| Encryption notes | In-transit encryption; photo/ID verification available |
Breach & privacy ledger
- high 2026-01 — ShinyHunters ransomware breach of Match Group exposed Match.com usage data + PII (10M+ records via AppsFlyer). Match said no logins/financial/chat data taken. [src]
Feature matrix
| Feature | Detail |
|---|---|
| matchmaking_algorithm | curated daily matches from preferences + behavior [src] |
| video_date | in-app Vibe Check video chat [src] |
| match_guarantee | 6-month guarantee: free extension if no matches [src] |
| mature_user_base | popular with 30+ and senior daters [src] |
Screenshots
© Match Group Americas, LLC, via the Apple App Store listing — editorial/nominative review use
Head-to-head
Frequently asked questions
Is Match free to use?
Match's free tier is rated Demo-only; you cannot message your matches without paying. Paid features include sending/reading messages, see who liked you, read receipts.
How much does Match cost in the US?
The cheapest premium tier costs $19.99/mo in the US. That is the lowest effective monthly rate, usually on a longer plan; single-month plans cost more.
Who owns Match?
Match is owned by Match Group. The same company also owns Plenty of Fish, Tinder, Hinge, OkCupid and 10 more.
Has Match had a data breach?
Match has 1 cited data or privacy incident(s) on record; the most recent is dated 2026-01. ShinyHunters ransomware breach of Match Group exposed Match.com usage data + PII (10M+ records via AppsFlyer). Match said no logins/financial/chat data taken.
What is Match's App Store rating?
On the Apple App Store, Match holds 3.87 out of 5 from 231,835 ratings.