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HER
Owned by Match GroupBest for queer women and nonbinary people wanting community
HER blends dating with genuine community for queer women and keeps that core free, which is the differentiator.
Key facts
Owner: Match Group.
Free tier: HER's free tier is rated Usable; you can message your matches without paying.
Cost: The cheapest premium tier costs $14.99/mo in the US.
App Store rating: On the Apple App Store, HER holds 4.42 out of 5 from 63,414 ratings. source
Safety: No cited data-breach incidents are on record for HER.
HER is the largest space built specifically for queer women and nonbinary people, and it works as much like a community as a dating app. Profiles carry pride pins and a wide set of gender and orientation options, and the free tier keeps messaging, communities and events open instead of walling them off.
Premium adds who-liked-you, incognito browsing and the usual accelerants at a mid-range price. HER was acquired by Match Group in 2025, which is worth knowing given the group's footprint, although the app keeps its own character.
We found no breach specific to HER. A 2025 incident that circulated widely belonged to a different app entirely.
US position: Positioned as largest dedicated queer-women/nonbinary/trans app (~7–14M users); no hard US chart rank [src]
Pricing (US)
| Tier | Per month | Notes |
|---|---|---|
| HER Premium | 14.99 USD | $14.99/mo; ~$10/mo 6-month, ~$7.50/mo annual; higher Platinum consumable tiers ($19.99–$31.99) also listed [src] |
Cheapest premium floor (cost-to-connect): $14.99/mo
Free tier
- Message matches for free: Yes
- Free likes/day: not capped / unknown
- Paywalled: who liked you / Discover, unlimited likes, incognito mode, read receipts, profile rewind, location change, ad removal
Safety & privacy
| Photo verification | Yes |
|---|---|
| Screenshot blocking | — |
| Incognito mode | Yes |
| Encryption notes | Selfie verification (pose match); can filter for verified profiles; 24/7 Trust & Safety moderation |
Breach & privacy ledger
No cited data-breach incidents on record.
Feature matrix
| Feature | Detail |
|---|---|
| sexual_orientation_options | 18 sexuality options, multiple selectable [src] |
| gender_identity_options | 17 gender options, multiple selectable (nonbinary, polygender, intersex...) [src] |
| pronoun_options | add pronouns to profile [src] |
| pride_pins | Pride Pins (QPOC, T4T...) signal identity, influence recommendations [src] |
| community_events | 30+ interest communities + social feed + event listings (free) [src] |
| audience_focus | for lesbian/bi/queer women + nonbinary + trans; no cis men [src] |
Screenshots
© Bloomer Inc, via the Apple App Store listing — editorial/nominative review use
Frequently asked questions
Is HER free to use?
HER's free tier is rated Usable; you can message your matches without paying. Paid features include who liked you / Discover, unlimited likes, incognito mode, read receipts, profile rewind.
How much does HER cost in the US?
The cheapest premium tier costs $14.99/mo in the US. That is the lowest effective monthly rate, usually on a longer plan; single-month plans cost more.
Who owns HER?
HER is owned by Match Group. The same company also owns Plenty of Fish, Tinder, Hinge, OkCupid and 10 more.
Has HER had a data breach?
No cited data-breach incidents are on record for HER.
What is HER's App Store rating?
On the Apple App Store, HER holds 4.42 out of 5 from 63,414 ratings.