Boo

Independent

Best for personality-first matching (MBTI + astrology)

Boo matches on personality types instead of prompts — and it's one of the few big apps where you can actually message your matches for free.

Key facts

Owner: Independent (no parent company on record).

Free tier: Boo's free tier is rated Usable; you can message your matches without paying.

Cost: The cheapest premium tier costs $10.83/mo in the US.

App Store rating: On the Apple App Store, Boo holds 4.17 out of 5 from 203,051 ratings. source

Safety: No cited data-breach incidents are on record for Boo.

Boo's hook is personality: it sorts people by the MBTI 16-type framework (with astrology layered on) and matches for compatibility rather than looks-first swiping. Beyond dating there are 'Universes' — interest communities where you meet people by shared values instead of a photo grid. It's grown fast: Boo was the #5 most-downloaded dating app worldwide in 2025 (~17.7M downloads, behind only Tinder, Bumble and Hinge). Crucially, the free tier is genuinely usable — you can message your matches without paying, which is rarer than it should be.

Two honest caveats. Discovery is throttled to sell the subscription: you get ~30 'souls' a day, likes are hidden, and unlocking those pushes you to Boo Infinity (cheapest ~$10.83/mo on the annual plan). And the personality science is a compatibility gimmick as much as a method — fun, but don't treat MBTI matching as destiny. Its App Store privacy label also shows broad data collection shared with third parties for advertising.

Intent honesty: Boo markets itself as relationship- and friendship-focused via personality science, and the free tier genuinely allows messaging with matches — so the marketing broadly matches real use rather than a pure paywall. In practice discovery is throttled (30 souls/day, hidden likes) to push the Boo Infinity subscription.

US position: #5 most-downloaded dating app globally in 2025 (~17.7M downloads, behind Tinder/Bumble/Hinge); 10M+ Google Play installs. No US-specific rank cited. ^[src]

Pricing (US)

Tier	Per month	Notes
Boo Infinity (annual)	10.83 USD	~$130 billed once for 12 months (~$10.83/mo effective), auto-renewing — cheapest effective rate. ^[src]
Boo Infinity (6-month)	11.66 USD	~$70 billed once for 6 months (~$11.66/mo effective), auto-renewing. ^[src]
Boo Infinity (monthly)	19.99 USD	~$19.99/mo billed monthly, auto-renewing. ^[src]

Cheapest premium floor (cost-to-connect): $10.83/mo

Free tier

Free-tier verdict: Usable

Message matches for free: Yes
Free likes/day: 30
Paywalled: unlimited daily souls/swipes beyond 30/day, see who liked you, Time Travel (revisit passed souls), unlimited direct messages to non-matches

^[src]

Safety & privacy

Photo verification	Yes
Screenshot blocking	—
Incognito mode	—
Encryption notes	Optional photo/profile verification grants a blue-checkmark badge; in-app reporting and blocking. Per its App Store privacy label the app collects contact info, location, purchase history and identifiers, and shares usage data with third parties for tracking/advertising.

^[src]

Breach & privacy ledger

No cited data-breach incidents on record.

Feature matrix

Feature	Detail
owner	Boo Enterprises, Inc. (independent operator) ^[src]
personality_matching	Matches users by personality using the MBTI 16-type framework plus a compatibility algorithm. ^[src]
astrology_matching	Incorporates astrology/zodiac alongside personality types for compatibility. ^[src]
communities	'Universes' interest communities for meeting people by shared values/interests beyond swiping. ^[src]

Screenshots

Head-to-head

Boo vs Hinge

Frequently asked questions

Is Boo free to use?

Boo's free tier is rated Usable; you can message your matches without paying. Paid features include unlimited daily souls/swipes beyond 30/day, see who liked you, Time Travel (revisit passed souls), unlimited direct messages to non-matches.

How much does Boo cost in the US?

The cheapest premium tier costs $10.83/mo in the US. That is the lowest effective monthly rate, usually on a longer plan; single-month plans cost more.

Who owns Boo?

Boo is owned by Independent (no parent company on record). That makes it one of the few apps here with no parent conglomerate.

Has Boo had a data breach?

No cited data-breach incidents are on record for Boo.

What is Boo's App Store rating?

On the Apple App Store, Boo holds 4.17 out of 5 from 203,051 ratings.